Henrik Balzer

Design Leadership | Strategic Innovation | Design Systems

About me
Experienced professional – 15+ years of experience in design
Interdisciplinary leader – Mentor, collaborator, design strategist
Design thinking – Specialized in strategic innovation and design systems
Third culture kid – Grew up in New York, London, Paris, Berlin and Vienna
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How I work
I make meaningful experiences happen by connecting my creative process with strategic methodology. My focus lies in building design systems, guiding interdisciplinary teams and creating innovation to improve the lives of humans.
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Expertise
My hands-on experience includes digital product design, industrial design, service design and brand design across multiple industries, allowing me to create holistic design concepts across disciplines and workflows.
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Selected work
Led the design relaunch and created a multi-brand design system for Germany's leading business publications Handelsblatt and WirtschaftsWoche, creating a digital product ecosystem that elevated both editorial and reader experience across all touchpoints.
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Guided an international team in industrial design, set up the Hisense Europe Design Center, developed a European style guide and designed patented innovations that defined product identity across international markets.
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Developed a product extension strategy and optimized existing product platforms for new technologies, shaping tools and processes for future innovation.
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15+ years of design practice
Beyond corporate leadership in design, I founded and ran my own design practice, collaborating with a network of creatives across Europe and the US. Clients ranged from startups to established brands in media, technology and industry. These are some of the companies and people I have had the pleasure of working with:
Axel Boesten plus x  |  BMW  |  Club of Rome  |  Doppelpunkt Kommunikation  |  Dr. Steffi Burkhart  |  GBI-Genios  |  German Aerospace Center  |  GS1  |  Handelsblatt Media Group  |  Hisense  |  IKEA  |  Johnson & Johnson  |  Lavaboom  |  LiveTechnology  |  L’Oréal  |  Miltenyi Biotec  |  Peaklight Productions  |  QUINGS  |  Sinfonietta 104   |  Trilux  |  TWplus  |  Wilkinson Sword  |  Wuppertal Institute  |  Yellow Design
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Contact
I enjoy working with people who believe design can make a real difference for products, brands and the humans who rely on them. If this resonates, let's talk.