Juli 2017 – August 2018
Senior Industrial Designer
Hisense Europe Design Center
Challenge
Hisense is one of the leading producers of home entertainment and home appliances worldwide.
Up until 2017, Hisense has both designed and produced exclusively in China. In order to design products for the European market more effectively, a European design center was planned.
Solution
The design director and myself were the first two employees of the Hisense Europe Design Center, as we established an office and built a team.
In order to design products for the European market, we started translating the design language of the Chinese products, made trend analyses, did user research and created a design system.
We then designed a number of product concepts, which we verified with both Chinese and European stakeholders, as well as users.
Impact
The design system gave us the opportunity to effectively create products, which were consistent with the brands DNA and which were also well received on the European market.
During my time at Hisense, I have designed numerous product-concepts, of which many have been realized and sold in both Europe, as well as China.
The H32A5840 32” HD TV has been released in 2018 for the European market.
