Context
Handelsblatt & WirtschaftsWoche are Germany's most influential business newspaper and magazine, trusted by decision-makers in finance, politics and industry. As the organization evolved into a digital-first publisher, it faced a fragmented product ecosystem: multiple apps, legacy platforms and inconsistent brand experiences.
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My role
I was brought in to lead the digital interface design strategy and execution of the design relaunch. My mandate was to:
Create an updated design language and redesign every digital touchpoint
Establish a cohesive design system spanning web, apps, platforms and editorial tools
Redefine the user experience for a new generation of readers
Elevate design maturity across the organization through leadership and mentorship
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Approach
I guided multiple cross-functional teams of designers, product managers and engineers with my knowledge in product design and brand strategy. Together we:
Conducted stakeholder workshops to align editorial, product and business goals
Developed a modular multi-brand design system to ensure consistency and scalability
Introduced new patterns for digital content, subscription and engagement
Built processes and principles for long-term design governance
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Impact
Unified ecosystem – Consolidated digital platforms into one cohesive product family
Design System – Scalable foundation now powering ongoing innovation across channels
Reader growth – A significantly improved user experience that supported growth and engagement
Cultural shift – Raised the profile of design within the organization, leading to more collaboration
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Reflection
This project demonstrated the impact of design at an organizational scale. Beyond interfaces, it was about guiding strategy, aligning diverse stakeholders and establishing structures that continue to support innovation long after launch.
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