The project opened with a twist, assuming that a certain german electronics manufacturer would once again develop consumer orientated audio devices. TWIST is a Bluetooth speaker with a revolutionary interface concept, incorporating the companies design-DNA.
The project started out with the analysis of the current market situation of Bluetooth speakers. In addition, a usage analysis was carried out, identifying typical usage scenarios. This involved the analysis of flow processes in use and operation. Target groups were defined and researched in order to build the design process on their needs.
In addition to the hardware, an app was designed, extending the user experience to mobile devices.
