October 2014 – March 2015
Master Student
![](https://cdn.myportfolio.com/cfa8275c-fce1-422a-9b17-23b31bb651ff/e883e525-d605-4238-922a-a0580caf706f_rw_1920.jpg?h=f3b405ac6cdcdc53f40853d6f48eca04)
The project opened with a twist, assuming that the company Braun would once again develop audio equipment. TWIST is a bluetooth speaker with a revolutionary interface concept, incorporating the design DNA of Braun.
The project started out with the analysis of the current market situation of bluetooth speakers. In addition, a usage analysis was carried out, identifying typical use-cases and scenarios. Target groups were defined and the current, as well as past Braun product portfolios were analyzed.
![](https://cdn.myportfolio.com/cfa8275c-fce1-422a-9b17-23b31bb651ff/730dcf80-5964-46cc-afd2-f33186703b2f_rw_1920.jpg?h=78f85df8377b16d13e65b6d3edf7fe35)
Development of a strategy
In the first phase of the project, an extensive product, market and user research were made, to find potentials for innovation. I decided to focus on the products interface as a unique selling point and started collecting ideas for revolutionary and yet intuitive means of control. Once the functions and the technical package were defined, a variety of formal approaches was explored, in order to find a brand specific style, which is appreciated by the user group.
Once the functional and technical packages were defined, different design concepts have been drafted, ranging from a traditional Braun language to current trends.
![](https://cdn.myportfolio.com/cfa8275c-fce1-422a-9b17-23b31bb651ff/870a433f-a464-42ed-9578-6f9ea09881d8_rw_1920.jpg?h=0617e4ee4ab28e4f9d78fe03148482f5)
The speakers controls revolve around the top portion of the device. A button, rotary switch and click wheel cover all of the functions.
![](https://cdn.myportfolio.com/cfa8275c-fce1-422a-9b17-23b31bb651ff/990b2313-bfd7-4aaa-8342-6ac102770626_rw_1920.jpg?h=5cbbf6f5ad31da00dd6364d31767dc3a)
![](https://cdn.myportfolio.com/cfa8275c-fce1-422a-9b17-23b31bb651ff/47568518-ee8b-421e-a438-c008fef1f5ab_rw_1200.jpg?h=f0745bcc50db188e9ce45b1b78571ed3)
In addition to the hardware, a companion app was proposed, in order to to control the speaker remotely. Formal aspects of the speaker, like the click-wheel and the speaker-grid were incorporated into the apps interface, to produce a seamless experience between the physical and the digital side of the product.
![](https://cdn.myportfolio.com/cfa8275c-fce1-422a-9b17-23b31bb651ff/e3df9cdf-8f57-43e8-9dd6-abcba1a5d4a2_rw_1920.jpg?h=2ada0a8af6123e8f3d46988b84b76254)
![](https://cdn.myportfolio.com/cfa8275c-fce1-422a-9b17-23b31bb651ff/022fa897-2940-4256-8f48-8518161c5881_rw_1200.jpg?h=7433835b01cb177fe0f88910802eccf8)