2025
Creative Director
Concept Study
Development of a product
KNIFE is a concept for a customizable folding knife. It is designed to be manufactured with minimum effort while keeping in mind a strong degree of individualization.
A number of possible variants in handle styles, locking and opening mechanisms, as well as blade shapes and CMF variants have been tested, in order to find the most versatile components for a modular system.
The exploration resulted in 4 archetypes for further customization.
Digital service
The customization of KNIFE takes place on a web-based e-commerce platform. The service lets the user define a blade shape, as well as color, material and finish of the handle.
Showcase of the archetypes
Explanation of the customization options, manufacturing process and technical specs
Customization of the blade shape
Customization of the handle's CMF
Shopping bag & checkout
